Xi Wu Studio is an Australian-Chinese designer label grounded in emotional storytelling.

The brand emerged from designer Xizhu Wu’s personal journey of navigating her bicultural upbringing, shaped by feelings of fragmented identity, cultural duality, and quiet resilience. She turned to clothing as a medium to express and reconcile her complex cultural narrative, leading to the creation of Xi Wu Studio. Drawing from both Australian and Chinese traditions, Xi Wu Studio reflects a creative fusion—an ongoing reconciliation of East and West, and past and present. Each piece physically embodies this journey: thoughtful, intentional, and deeply personal.

Focusing on precise cuts, innovative fabrics, and transformative construction, Xi Wu Studio is deeply rooted in craftsmanship with intention and artistic sensibility. Each garment is shaped by subtle juxtapositions, refined tailoring, and intricate detailing, telling a quiet story of evolution. Multi-wear silhouettes and thoughtful design merge function with feeling, offering durable, versatile pieces that elevate everyday dressing into something deeply meaningful.

Since its launch in 2023, Xi Wu Studio has rapidly gained acclaim, winning the esteemed Next Gen Award at Australian Fashion Week 2023 and receiving attention in major fashion outlets. As the brand evolves, it continues to prioritise creating work that resonates across cultures—garments that convey personal stories, connect emotionally, and empower wearers to navigate the world with quiet confidence.